Whether you’re writing a blog or creating a new online marketing campaign, the same thought will pop into our minds. Will anyone care? That is the million-dollar question.
If you find yourself waking up in the middle of the night wondering “How in the world can I target my content to the correct audience?!” then you’ve come to the right place! Our marketing experts are here to give you a helping hand.
Identify Your Audience
Identifying your audience is the first step to success. If you don’t know who your audience is, how do you appeal to them? The best way to do this is to do your research! Look into conversations online, create an archetype of who you’re looking to target.
Understanding who your audience are will help you understand what they want and what they enjoy. It’s like killing two birds with one stone! The more you understand, the easier it’ll become.
Think About Your Topic
Does your topic appeal to your audience? This isn’t about you. You need to take yourself out of the equation and step into the mind of your consumer. People won’t read, like, share or even notice your campaign if it’s something that they’re not are interested in.
Sure, there’s an audience for everything. But, you need to know who they are, what they like and why they like it.
Target Your Audience
There are plenty of ways to target your audience through social media and online platforms. Through the likes of Facebook advertising and Google, you can create a targeted online marketing campaign that will reach a large number of people.
These avenues might be pay to play heavy, but you’re going to see results regardless of your budget. Make sure that you’re taking advantage of the targeting options these platforms give you. These will help you target them precisely through specific attributes and behaviours, as well as normal demographics.
Make It Entertaining
No one is going to pay attention to something that they’re not interested in. It just doesn’t happen. This also falls under knowing your audience. By making something they’re interested in, they’ll stop to look at it or watch it or consume it.
Too many companies chase this dream of creating ‘viral’ content. Get that out of your head right now, because the likelihood of that happening is very, very slim. Focus on being relatable and you can’t go wrong!
Need Help with your online marketing campaign? Give Our Tuna Team a Ring Today!
Are you starting a brand new campaign and you’re not quite sure where to start? Do you need help creating content that will attract your desired audience? We can help you.
Tunafish Media is a creative agency that specialises in online marketing and video creation. Get in touch today if you’re interested in working with us!