We worked with Forever Manchester to create ‘Captain Manchester’. The figure was used in a Guerilla marketing stunt which was picked up by press and shared online. Captain Manchester is still used today by Forever Manchester and he has over 4,700 followers on Twitter.
To raise awareness of the Manchester charity through Guerilla marketing. Captain Manchester is still a figure the charity uses today and the Twitter account has over 4,700 followers.
Reached over 10 million people online in under a month.
Made the press in over 40 countries.