Hubspot recently reported that 81% of businesses are planning to use video as a marketing tool this year, and 97% of marketers say that video has helped to increase user understanding of their product or service. With those statistics in mind, it would appear many businesses should be creating video content. Which fortunately for us, means we get to work on some great projects for a range of businesses with various objectives. Professional videos are great for promoting a product or service but with the increase in popularity with Facebook Live, one of the best ways to create content is using your phone. This is also helpful if you have a tighter budget or lack camera equipment.
Many would think that filming on your phone is easy, and just a case of point and shoot. However, that’s not really the case. Rushing the video and not thinking about the end result can lead to a video which isn’t framed correctly, over or underexposed and possibly without a purpose. Here are some small tips and tweaks that you can make to improve your final export.
Before deciding you would like to create a piece of video content, it is more than likely that you have taken inspiration from an existing video. This isn’t a bad thing if anything it signals that you have good taste. This is one of the first steps towards creating your own piece of video content.
Whatever the purpose of this video, it is important to look at existing videos that contain similar styles and effects to that which you are trying to achieve. Look at the subject, framing, angles, location…by paying close attention to how others have pieced together their video, it will provide you with a great deal of insight on how you can approach your own ideas.
Most phone models are now equipped with different filming methods including slow-mo and timelapse. Using these methods can add an extra dimension to your video and increase its production value, giving it a more professional edge.
In your settings, you can also add a grid feature, which enables you to frame your shot equally by putting display lines on the screen. Most iPhones also enable you to edit the size and quantities of the frames taken during recording. Options include ‘720p HD at 30 fps’, ‘1080 HD at 30 fps’ and ‘1080 HD at 60 fps’. The higher the number before the HD means the higher the quality of your video as the image size is bigger. The number before fps (frames per second) means the more frames your device will capture when recording. Increasing this is a good idea if you wish to slow your video down. Be careful though as increasing the quality size and fps will increase the video size and can take up lots of storage on your phone.
TopTip: We only advice to film in a higher fps if your intention is to slow the footage down. Otherwise, the motion of your video will look almost surreal as there are too many frames in one amount of time.
Framing the shot
Usually, when people take a photo or video on their phone, it’s taken from the same angle and height, (usually around 5ft and up). This isn’t a bad approach, but people shouldn’t be afraid to move around more. Filming on a phone provides you with a lot more room to manoeuvre, as instead of having to de-rig a camera you can just change position. Phones also make it easier for you to get in smaller spaces due to their smaller size than camera equipment.
Before beginning to film I would always encourage you to take a look at your surroundings, thinking about lighting and backdrops in order to decide where to stand and how to position the phone. Questions to ask yourself are:
- Can I shoot from above or below?
- Would it look better on an angle?
- Should I zoom in or have a wide shot?
Always think about trying new things and challenge yourself. Because your phone is so easy to move it won’t take long before you find the shot you want.
So you have shot your video using your phone, and you have loads of great footage, but now you don’t know what to do with it. This is the final step in your video production, piecing it all together. For this stage, you may need a video editing app such as iMovie or Adobe Premiere clips. Don’t worry these apps won’t break the bank and are great and easy to use tools for editing videos. If you are a beginner it might be best, to start with iMovie, however, there are lots of Adobe Premiere tutorials online.
Also if you feel like these apps might be too advance then you can trim down most videos in your camera app. Even saving trimmed down sections as new clips.
Extras & Add-ons
Creating a video on your phone can be simple using the features you phone already offers, but what more can you do?
Apps such as ProMovie Recorder can offer you more control over the way your video looks, as it allows you to change the white balance, ISO, resolution and much more. Editing these features can make your video look more professional. The app is also free to download and easy to use.
Lots of social media apps enable you to film and edit videos easily. Instagram is a prime example where you can stream live video content, create boomerangs (looping video content), focus (enabling you to zone in on a specific subject), superzoom (zoom in on a subject), rewind (reverse your content), hands-free (don’t have to hold the button down as your film) and stop-motion (take a range of images which are combined into a video). These features are all to be used when filming content, and once that is done Instagram provides filters, stickers, GIFs and more features to edit your videos.
Devices such as selfie sticks can also give you the extra distance between your camera and your filming subject, and they’re relatively cheap to get a hold of. Another useful device is an Osmo which can make your footage more steady and reduce jerky hand movements which can make your video look less visually appealing.