How the Use of Video Can Place You Ahead of Your Competitors

How the Use of Video Can Place You Ahead of Your Competitors

The future is here and it’s time to jump on board. Social media and online browsing takes up a huge chunk of our day, where each of us are spending up to five hours or more a day online! We just can’t seem to be without our handy devices nowadays, which can seem like quite a hindrance… but is it? Because of the major growth of smaller, portable devices like mobile phones and tablets, it makes it easier for us to give into our scrolling habits.

According to researchers, 63% of businesses have started using video marketing to help boost their businesses, with 83% saying that they believe video marketing gives them brilliant ROI. Not bad, eh? The thing is, many businesses don’t believe that video marketing is worth the money, OR believe that it’s too much money to spend. However, this is far from the truth and the use of this investment could help out your business, big time.

Google Loves It When You Use Videos

Google loves it when you place brilliant videos on your site. In fact, your website is 53 times more likely to show up on search engines if you have a video embedded into your site. It’s hard to understand Google’s strict algorithm that ranks each website, but what we do know is this: Videos will help you achieve the traffic that you’ve always wished for.

Not only that, but the use of videos on your website will encourage visitors to stay on the site, meaning there’s a higher conversion rate than a website without. Audiences love videos, and placing them on your website is one sure fire way to appeal to them directly. What’s more, making sure your videos on YouTube are SEO friendly is another way to ensure your website shows up when people search for your keyword. Take care when writing your descriptions and use a creative title.

Video Helps to Boost Conversions and Sales

Is it a surprise at this point that videos can earn you some serious cash? Well, they can! Adding a product or service video on the landing page of your website can increase conversions by 80%. When you really think about it, the effectiveness of video isn’t all too surprising. Most of the information sent to our brain is through visual stimulation, which makes video the most obvious option for marketing (when you really think about it).

It also makes sense to think that if you have a video that thoroughly explains your services or products, the likelihood of it convincing someone they need that product/service will increase. People don’t like to be duped, and the use of video can help you build confidence within your customers that your brand is trustworthy.

Video Targets Mobile Users

Again, is it really a surprise that videos appeal to a majority of mobile users? 90% of consumers watch videos on their phone. That’s the majority of mobile phone users watching your video on their device. Well, potentially, anyway. Regardless, that’s a lot of users, which means that you should seriously reconsider your stance on video marketing.

Not only that, but smartphone users are more likely to pay attention to adverts or other branded content than those watching TV or browsing the internet on laptops. Smartphone users are also more likely to simply watch adverts on their phones than those using the internet on other devices.

You Stand Out

The use of video marketing isn’t as widely utilised as it should be. Standing out in the overcrowded marketed can be a real challenge, which is where videography is able to help. Using marketing tactics that your competitors don’t is an obvious way to stand out and create a memorable brand for the audience to take note of.

It’s like what I said earlier, Google responds positively to videos on websites and it’s no different to your audience. When consumers see that you offer something that the competition doesn’t, you’ve got the upper hand. Not only that, but it adds a bit of personality and brand flair to your social media and website!

Videos are Brilliant for Explaining

I feel like this is quite explanatory, but videos are great for explaining how your service or products work! Shocking, I know. Explainer videos are also perfect for when you’re launching a new product or service, as it helps to show your audience how it works. If they know how it works, the likelihood is that it’ll create conversions. Brilliant!

98% of people have admitted that they watch explainer videos to help them understand how something works. That’s why it makes sense to place an explainer video on the front page of your website! If you’re not sure where to start, getting an animated video created for your service or product is a brilliant place to start. They’re also much more interesting to watch than the basic ‘talking-head’ videos and will help you achieve a bigger engagement.

What Have We Learnt?

Video advertising and marketing is becoming a huge market. If you want to stand out from the crowd, investing in videography services is definitely a step in the right direction. Video marketing also helps your audience understand your brand and helps you sell your business, which is a huge bonus.

So, what are you waiting for? Get on the phone to our Tunafish Media team today and book yourself a videography package to help you successfully sell your brand to your audience, and just in time for the New Year!

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