Marketing is the cornerstone of any company’s foundation. Unfortunately, if you are inexperienced, marketing can be a rather expensive venture, even more so if you are a start-up business. Contrary to what you may think, a successful marketing strategy does not need to break the bank.
Search Engine Optimisation
A lot of businesses are aware of Search Engine Optimisation (SEO) and are aware that they need it but few fully understand its importance. When you are building the website for your business, it is essential to consider SEO. Having a pleasingly aesthetic and user friendly website is all well and good but if the relevant target audience never see it, all of your efforts are going to waste. The website will appear whenever someone types the name of your company in a search engine but what if they type something else?
Whenever someone is looking for a service your business offers, ideally, you want to appear on the first page of Google. For example, if your business specialises in eco-friendly gardening, it should appear in any search of that nature. Ideally, you want your company to come up on page one of Google and by carefully optimising your website, you have advertised your business without any added expense.
Maximise Your Social Media Presence
Every business should embrace social media as it is a fantastic tool to gain exposure. You are able to tie in ads and offers on your Facebook page, promote photographs of new products on Instagram and deliver a direct channel with your customers on Twitter. Each platform is constantly changing and allowing you to showcase your creativity direct to your target audience, so you’re missing out by not making the most of social media.
In addition to attracting new consumers, social media can also help attract new partners for your business. Networking on LinkedIn is completely free and can help you on a personal and company level.
Push Press Releases
Whenever your business does something that you consider to be newsworthy, you should be shouting it from the rooftops. Fire off a press release about it and people are guaranteed to pick up on it. Press releases can be a very powerful tool when it comes to generating publicity, plus, you can have free distribution of them. Several websites exist for the purpose of press releases and will not cost you a penny, check out the likes of PRLog and 24/7 Press Release.
Take Advantage of Online Marketing Tools
Market research can prove highly advantageous when it comes to advertising. Online, there are whole range of free or low cost marketing tools that help businesses save not only money but also time on their marketing efforts. MailChimp provides a free email marketing service for sending emails using newsletter templates, manages subscribers and tracks the results so you can tailor your strategy if needed.
Additionally, SurveyMonkey provides free online survey and questionnaire tools for quizzing your target market and analysing the results. You can use your social media platforms to promote such surveys and act accordingly on any results.