If you’ve not yet grasped the importance of video, then you need to take a quick look around. Everyone and their grandmothers have created their own online content. Times are a-changin’, and our video marketing experts are here to tell you why you need engaging video content.
Due to advancements in technology, video is used by over 90% of marketers. This isn’t surprising as everyone owns a smartphone. However, as the art of video is so popular today, it’s important to grasp and engage your audience and stand out from the droves of competition.
It stands to reason that if everyone’s using video, then you need to ensure that your video captures the attention of your audience. For example, does the video truly represent your business? Does it get the point across easily? Will it evoke a response?
Short & Sweet
You want to make sure that your audience stays engaged with your content. One way to achieve this is to keep your video (regardless of the content) short and concise.
Clever video marketing experts suggest that knowing your audience is the key to your success. On average, people view your video for a maximum of 3 seconds and even less on mobile. The importance of getting to your point quickly and efficiently is essential in the digital age.
Leave It Out (The Logo That Is)
People are going to click off a video pretty quickly if the logo is bouncing around the screen the whole time. Not only that, but it also looks messy on screen. Instead, use the logo at the end of the video whilst having the branding present throughout.
Having the branding within the video without it being too loud is the best possible route for any creative content. It allows you to make your point without being annoying or overzealous with selling the brand.
What’s the point in creating content that doesn’t inspire your audience? Or at least entice them to interact with it? If you ask us, the best way to inspire is to create content that you know your audience will like.
For example, you wouldn’t post a Spongebob meme on an insurance company’s page, would you? (the answer is no if you were wavering there). Know your audience!
Need Video Marketing Experts In Manchester?
Are you looking to sell your products or your brand in an exciting way? Tunafish Media is here to help! We can work with you and your team to create an engaging and memorable piece of content that will place you at the forefront of your audience’s mind.
If you need videography services, get in touch with our Tunafish team today by phoning us on 0161 2379680.
We also have our very own Video Marketing guide! This will be your bible to all things video, including how to optimise your content for social and how to stay relevant to your audience. Click the link below to download your FREE copy!