Instagram is perceived as being the happiest place on the internet, and the latest statistics prove that. The social platform has more than 700 million monthly active users and 4.2 billion likes daily, are you using it?
Sharing content has evolved since the platform was launched over 6 years ago. Now Instagram offers a wide array of features and options on how to post a picture or a video to make it more appealing to your target audience.
Users can post pictures and videos, live stream, post photo albums and share stories. The latest addition to the platform is clickable links within a story which could prove to be a new useful tool for brands.
Let’s look briefly at how to use Instagram.
Posting a picture/a video
In order to post a picture or a video on the platform, you need 3 things: the app, an account and a picture (and of course, the Internet). One of the things that make this platform so good and likeable is that people can use a vast array of filters and editing options before posting their visuals.
Posting a live video
To be able to post a live video you need to make sure that you live stream the video, otherwise, it will be just another story amongst the myriad of stories people are exposed to. Moreover, when a person/brand live streams Instagram notifies others users, which is a bonus as it can attract more viewers.
Stories are a great alternative to posting pictures on your page. They last for 24 and can be seen by all your followers. Boomerangs are a great feature of the stories because they are fun, short videos and can be played forwards and backwards. Also, like Snapchat Instagram allows you to add filters to make your stories even better.
How do businesses benefit?
Depending on the type of business, an Instagram page can serve for different purposes such as brand awareness or engagement with your fans.
In terms of engagement, brands tend to have a 10 times higher engagement with fans on Instagram than Facebook. Moreover, 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertised post.