Search engine optimisation (SEO) and social media marketing are constantly evolving and as a result, online marketing is forever improving. As a business, it can be difficult to know how to establish a balanced focus of each aspect but is essential that you get it right. Your website can have a huge impact on how your social media performs and vice versa – so to sync them both will almost always provide you with the best results.
We have coined a guide on how best to sync your website and social media.
Stay consistent with names
When you are developing your website it is important that your domain name points to your social media page as research has revealed that nearly three-quarters of consumers are more likely to visit a business’s social media if they are able to get there directly by typing in a web address. By using the same name as your Instagram handle, your brand instantly becomes more recognisable and your traffic can increase significantly.
Use as many platforms as possible
After you have established a good strategy with your social media sites and website, it is important to ensure you have covered all of the relevant social networks as doing so will maximise exposure of your business. If you are using Twitter and Facebook to promote your business, you should branch out to the likes of LinkedIn and Instagram. Each share, promotion or post should take place on as many social media platforms as possible as this will increase awareness of your brand and make it far easier for consumers to find your website.
Whilst posts should always be regular and informative, less is more when it comes to promoting on social media. Posts should always aim to be engaging, intriguing, surprising or striking, and they should also be kept short and to the point. Such content will engage the reader and help to retain their attention.
Combine keywords into social media updates and blog posts
It is crucial that your keywords are clear to that potential consumers are able to find you. Keywords should be kept consistent in both your website’s blog posts and articles, as well as any social media updates. The effect that social media has on search rankings is something Google has not revealed, but even though it might not have a direct effect, its importance should not be undervalued.
It is likely that viewers will recognise content from your brand if your keywords are consistent and as a business, consumer retention is everything. The more that social media users share or retweet your content, the higher your search engine ranking will be meaning the easier your website is to find. Additionally, more exposure means a greater content reach and in time, a more loyal following. Simply including the keywords of your blog throughout your social media posts means the point or product you are aiming to promote will never be missed and the chances of would-be consumers stumbling across your content is increased.