How to Utilise Live Video Streaming

How to Utilise Live Video Streaming

Live streaming has taken hold as a popular form of video communication, as new platforms conducive to its use, like Facebook Live and Twitter’s Periscope, have sprung up over the years. This raises the question: have you considered making use of live video streaming yourself?

You might not have realised how easily you could tap into the potential of live streaming. Here is a step-by-step guide on how to utilise this type of streaming for your firm’s benefit.

What do you want to achieve?

You might want to add to your audience numbers or mailing list, or maybe even just generate leads that you can mine for sales. Before going down the live video streaming route, you must know why you are doing so; not knowing why is a “recipe for disaster”, says the Content Marketing Institute.

For example, it would risk your broadcast turning out clunky – and even an inadvertently successful broadcast could leave you scarcely enlightened about exactly why it was a success.

What format should your broadcast take?

While many different options abound when it comes to live video formats, you should remember to keep your previously-defined purpose in mind.

For example, if you want to generate leads, you could use video to unveil a new product or provide tips on how to use an existing one. Other formats from which you could choose for your video include question-and-answer sessions, interviews and behind-the-scenes peeks.

Your decision here could help you to set your audience’s expectations of the video.

Settle on a suitable platform

We’ve already mentioned Facebook Live and the Twitter-partnered Periscope, but the range of available live video streaming platforms extends much further than these two – admittedly particularly popular – options. Which platform you ought to choose can depend on various factors.

For example, IBM Cloud Video is largely aimed at businesses streaming to large audiences, Lifewire points out. Twitch is even more specialist. While it can be used for live-broadcasting video game playing, it is not suited to broadcasts unrelated to gaming.

Make sure you have the right equipment

From a laptop or desktop, you can live stream via a webcam. However, you might want a more dynamic broadcast – for example, a video tour of a workplace or other building – for which a traditional computer wouldn’t be as suitable as a mobile device, on which you can also stream.

While you can live stream from the YouTube app, doing so requires you to have at least 1,000 subscribers, Google cautions. Facebook Live is a more accessible option for novice streamers.

Promote your upcoming broadcast

Once you’ve decided when and on what platform you will stream, as well as the subject of the video, you should share these details as widely as possible among your fans. You could mention the scheduled broadcast in blog posts, marketing emails or teaser videos.

These preview videos don’t have to be live – we can even help you to create them as part of a video production strategy. Get in contact with us today for more information on our Videography packages by calling 0161 237 9680.

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