Blogs can be an extremely useful tool for businesses for a number of reasons. Adding a blog to your business website is a fantastic way of connecting with customers and can really strengthen your brand.
Whilst blogs can be time consuming, it is well worth it as it is one of the most cost-effective ways of promoting your business. In turn, the blog will help to not only boost sales but also help to really to push your brand to the forefront of its respective industry. And that’s not the only reason why you should blog, it will really help to broaden your market reach.
Tailor your content to your target audience
It is easy for the lines between personal blogging and business blogging to become blurred, but your business blog should be primarily about your business and your customers. The readers of your blog are going to be existing and potential customers so you should always ensure the content is tailored towards their needs, answering any possible questions as well as delivering an insight into the business.
Never downplay the importance of a good title
Without an attractive headline, your audience, or potential audience may never discover the real value of your blog. The title of an article impacts on how the post is found in a search engine. More often than not, the first thing a reader looks at is the title. You should adopt a long tail keyword headline that indicates what the post is about in order to grab the reader’s attention. Generally, long tail keywords consist of longer phrases that users are likely to include in search engines. To attract the attention of readers, carefully utilise action verbs and questions as this is likely to provoke curiosity and they will want to know more.
How to choose your word count
The word count of a post can have a profound effect on the success of your blog. If you are looking to evoke conversation amongst your readers, short discussion-based pieces should be your aim and these should be no longer than 275-words. That said, short posts rarely generate attention on social media sites such as Twitter and Facebook and often, fail to rank high on search engines. So, if it is an audience you are trying to build, short posts should be a rarity.
For more attention on social media, medium length blogs are sure to get you more likes and shares, these types of posts can range between 600 and 1,200 words. On the other hand, heavily researched posts totalling 2,000 words or more will help to drive more traffic to your blog as Google thrives on longer, authoritative posts, even more if they focus on a compelling topic.
In the same that every good book needs a cover, every good post needs an image. Whilst it may not seem as important as the content you include, the image of a blog has been proven to directly affect shares and traffic. Tweets with pictures boast a 35% increase in retweets and posts with images receive a lot more shares on Facebook with 87% of the social giant’s top posts including images. As well as being good for traffic, studies have also shown that images make information easier to remember which means the effort of associating an image with your blog post is well worth