With the new year fast approaching, many marketing experts look back on the year just gone for predictions of what we might expect in the future. We’re not seers, but with solid facts, we can see what will become huge social trends in 2020.
Social media is an ever-changing, fast-paced industry and it can be difficult to pin-point the exact trends to expect in the upcoming months. However, we can take a very educated guess! Let’s dive in.
Tiktok to Take Over the World
Okay, so Tik Tok is already a huge platform. But, it’s estimated to grow massively as brands begin to jump on the ‘brand-wagon’ and utilise the new app. With short-form content already proving to be a smash hit among all demographics, it’s easy to see why Tik Tok has seen such success in such a short amount of time.
Brands can make use of this new trend through advertising, influencer collaborations or by creating their own channels and connecting with consumers. Although Tik Tok has a while to get to the size of social media beasts Instagram, Twitter, and Facebook, it’s definitely a platform you should consider adding to your campaign strategy.
Since brands like Instagram, Whatsapp and Facebook have copied Snapchat by creating disappearing content, the world hasn’t looked back. It allows us to post personal content, without clogging up people’s feed. But what can we expect to see in 2020?
There are plenty of reasons why people love ephemeral content. It’s perfect for mobile and it allows a closer look into people’s lives. It also gives marketers the ability to connect with people on a more personal level.
Visual searches are definitely a thing of the future. With the use of AI, we will soon be able to search for items seen in images. AI will pick out items within an image or video and will then search for that item. Obviously, this is a huge step and can take a while to implement on all retail websites. However, just over 8% of retailers currently use this method and have intentions of increasing their technology in the near future.
Pinterest Lens, which was announced in 2017, is an online visual search tool that takes the images from pins and suggests similar products seen within the image. Pinterest revealed that the Lens tool can recognise over 2.5 billion home and fashion products, including tattoos, hairstyles, recipes and much more.
The Concealment of Insta Likes
Something slightly more controversial to end this blog is Instagram’s plans of hiding likes on user’s images. Some could argue that hiding likes on Instagram could hinder the careers of the younger generation.
The move was to eradicate the pressure that many young people face when scrolling through their feeds. Authors of the post will be able to see the likes but other users won’t. With the changes already being tested across the globe, this could be a new feature that we welcome in the new year.
Looking to Implement New Social Trends in 2020?
Are you looking to update your social media in the new year? Our in-house marketing team can help take your next campaign to new heights!
For more information on our social media marketing services, head over to our website or get in touch by calling 0161 237 9680.
Sources: Socialmediatoday, Acquisio, Venture Beat, Fortune.com