The Importance of Optimising Your Website for Speed

We live in a world in which people crave immediate gratification. That’s why you need to be ‘up to speed’.

The Importance of Optimising Your Website for Speed

We live in a world in which people crave immediate gratification. That’s why you need to be ‘up to speed’ (pun intended) on the in’s and out’s of your website’s speed and loading time.

It’s incredibly important that your website’s speed is as fast-paced as the world around us. A slow site could mean the downfall of your business plan. Think we’re being overly dramatic? Continue reading and we’ll give you the low-down. 

Feeling the Frustration

We’ve all been in that situation where a website is taking a decade to load, so you become frustrated and click off. In fact, it happens more than you might think. According to conversionxl.com, landing pages have an average bounce rate of 60% to 90%. That’s a lot of untapped potential!

On the other hand, you (the website owner) might be baffled as to how you can combat your website’s bounce rates. 

Keeping Customers Happy

It’s important to remember that fast websites create happy users, meaning that it’s in your best interest to ensure that your website is quick and efficient. Happy users are more likely to spend more time (and money) on a website. This means consumers are more likely to purchase products, creating more sales for the business, as well as increasing website traffic.

The first step to creating an easily navigated website is to check the overall speed. You can do this on any number of websites, such as Google’s Page Speed Insights. This allows you to check the speed of your site on both desktop and mobile – which is very important considering that most people will be browsing via mobile devices.

Competition Is Key

Ensuring that your website runs at an optimal speed will allow your business to compete with your competitors. If your website is slow, internet users will often go to a different website instead.

This puts your business at a disadvantage by practically turning customers away, so making sure that your site loads quickly is vital to maintain your target audience. Now that we’ve told you why it’s important to keep your website up to speed, we’re going to tell you how.


Optimising Your Website’s Speed


There could be several reasons why your website isn’t fulfilling its true potential, from waiting times to overly complicated navigation. Did you know that a 1 second loading time can result in a 7% loss of conversions? That’s a lot of unhappy customers.
The good news is that your website’s speed can be easily rectified if you know how.

According to crazyegg, you can improve your website’s speed by doing the following things:

  • Minify and combine files
  • Defer Javascript loading
  • Reduce large file sizes
  • Reduce server response time 
  • Minimise HTTP requests

It’s probably a good idea to get in touch with your web developer if you don’t happen to be one yourself. However, if you’re on a budget and feel like you want to take a whack at it, crazyegg has an in-depth guide on how to keep your website up to speed, which you can access here.

Get In Touch with the Tunafish Media Team Today

Need help with perfecting your online presence? Tunafish Media is here to help. From social media marketing to videography services, we can help you put your business on the digital map.

For further info, get in touch with our team today on 0161 237 9680.

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