If your business doesn’t utilise the powerhouse that is Facebook advertising then… what are you doing? In 2019, the likelihood is that your audience will spend most of their time scrolling through Facebook and tagging their friends in memes.
Many businesses underestimate the power of paid social and stick to what they know. Social media provides the perfect opportunity to target your audience directly, and our Facebook marketing experts are going to show you how.
Let’s launch into the cold hard facts. 80% of all internet users have a Facebook profile that they check regularly. This means that regardless of who your customers are, it’s likely that they’re spending most of their time on Facebook.
Facebook is a brilliant marketing tool for many reasons but mainly because it’s the most targeted social marketing tool out there. By advertising to people based on age, behaviour, location, and interests, you can narrow down your audience precisely and effortlessly.
Tailoring Your Ads
The beauty of Facebook marketing is how you can target your exact audience with the click of a few buttons. Getting your brand in front of your desired consumer can seem almost impossible, but Facebook helps you do this with ease.
Through various targeting goals like brand awareness, website traffic, leads, local awareness, reach, engagement, app installs and even store visits, you can narrow it down to the nitty-gritty objectives that you want to achieve to get the ideal results for your business. The best part is that you don’t have to be a Facebook marketing expert to get the best results, as Facebook offers various online guides that talk you through each objective.
Build Your Brand Awareness
Advertising through Facebook will significantly build your brand’s awareness. This is a great way to make people aware of your business and how it will benefit them. If you think about it this way, the more people that know about your brand, the more conversions or leads you’re going to see on your website.
Not only will this build your brand awareness, but it will also boost website traffic. Organic searches will only get you so far and linked with brand awareness, you’re guaranteed to see more traffic being sent to your website.
Drive Repeat Business
Facebook advertising is the perfect tool for encouraging repeat business. There are various aspects of Facebook that allows you to do this, such as the Facebook Pixel. This handy tool will track your website visitors and logs what they’re doing on your site, meaning that you can then retarget them through different social platforms and mediums. These could be anything from in-app ads to ads that appear in message apps (such as Facebook Messenger and Whatsapp).
As well as that, you can find retargeting options within the ads themselves which are handy for attracting old customers to your website and encourages repeat purchases.
Need Facebook Marketing Expert Advice?
Wondering how on earth you’re going to manage all of this in your busy work schedule? Tunafish Media is here to help. We’re social marketing experts and can help you achieve various business goals through paid social.
If you want to find out more on how we can assist you with social media advertising, then get in touch with our Tuna team today! You can call us on 0161 237 9680 or contact us on our website.