Technology updates can often come as a result of the domino effect. With more people upgrading to smartphones, this increases the need for faster data connections to cope with the demand. It also means that developers are constantly improving and adapting their devices so that they meet the latest tech trends. Pair this up with improved cameras, AI, and AR functionality, we will surely see an increase of streaming and shopping trends across the rest of the year.
Live streaming has taken over consumer engagement
Last year saw an increase in the popularity of live streamed content. 20% of the videos being shared on Facebook were live, meaning that three times the amount of consumers were watching content for longer. If brands do more live content then research suggests that they will be able to reel in more consumers. Here are some quick facts: mobile video viewing has increased by more than 1000% since 2012, while visual content is now 40 times more likely to be shared on social media.
For brands to make their live streaming successful, they need to take it to the next level, so it’s a good idea to take advantage of the resources readily available online, especially if they’re free. It’s all about quality over quantity these days so when it comes to your live stream make sure to use a professional streaming platform. These guys provide a legitimate service with no junk ads or dodgy links, instead giving you a range of security features as well as custom branding. Facebook and Streamshark are good places to start.
M-Commerce is on the rise
E-commerce has gained a new brother recently known as Mobile Commerce (or m-commerce), and he has already made his mark on the industry. To put it simply m-commerce is a modern version of e-commerce, enabling mobile users to buy and sell goods or services from pretty much anywhere simply using their smartphone or tablet device.
Mobile apps have an important feature of integrated payment systems and biosecurity features that make purchases an absolute breeze in physical and virtual retail spaces, which is where m-commerce comes in.
In recent years more and more online stores are making the move over into m-commerce with their own apps on mobile and other devices. A recent study showed that m-commerce sales accounted for 34.5% of e-commerce sales in 2017 and that number has grown since then too.
Our smartphones have become our latest tool for shopping
Shopping has become an entirely different experience with it being enhanced by the latest technologies that have been added to our smartphones and other devices, such as voice powered shopping, and conversational AI that harnesses the abilities to build shopping lists within messaging apps.
When it comes to shopping in today’s society our smartphones are now our go to advisor and assistant for seeking out different products and information. Our role as consumers has definitely shaped retail trends recently with foot traffic in retail stores declining by 57% in the last 5 years. But don’t panic, shops are still raking it in with the result of each visit having tripled in value.
Long gone are the days where we would casually go to a store and aimlessly browse the shelves for what we needed or wished for. It’s a lot different now with over 2.5 billion of us having a smartphone in our possession, tricking us into becoming loyal consumers of any new tech tools thrown our way.
With the shift towards mobile increasing day-to-day, it can be difficult to tailor your marketing strategy to reach this audience. Here at Tunafish Media, we can help! Give us a call on 0161 237 9680 to talk to us about how we can improve your marketing strategy.