Why Your Ads Are Struggling to Convert

Why Your Ads Are Struggling to Convert

Have your ads been disapproved left, right and centre? It’s time to reevaluate some things. We know that it can be frustrating to have your ads eternally in review, which is why our social media marketing experts are here to help.

If you’ve never used Facebook ads before, you know that it can get complex pretty quick. There are lots of dos and don’ts and strict rules that you need to be aware of. That’s why we’re here to walk you through common Facebook ad mistakes and how to avoid them.

Your Audience Is Wrong

To get the best results, you need to understand your audience; who they are, what they like and their everyday habits. If you know your audience, you’ll know exactly how to grab their attention.

“How do I reach my audience?”. Well, here’s the thing. You need to be prepared to spend your time testing your audience. Our social media marketing experts suggest using the A/B testing options on Facebook Ads Manager. This means that you can test specific aspects of your audience and then use this data for your campaign. Once you’ve got this down, you’ll then know what they respond to best! Killing two birds with one stone here.

You’re Testing Too Much at Once

Testing too many aspects of your campaign at once won’t bring you accurate results. If anything, they’ll hinder them. You want to make sure that you pick a solid foundation for your ads and then test one thing at a time.

The reason for this is if you change too much at once, you won’t know what’s worked (or what’s not!). For example, instead of changing images and the copy, test the image first and THEN the copy. Then you can use the results you get to determine what your audience reacts well to and what they ignore.


It can be extremely tempting to tweak little things here and there when your ad isn’t performing as well as you’d hoped, but this is probably the worst thing that you can do. This is because you’re losing important information that could be used to improve your campaign.

Realistically, you’ll know what works and what doesn’t through these initial little changes in the testing phase. With this information, you can then decipher what exactly isn’t working and fix it accordingly. Be patient with your ads!

Clickable Ads

If you’re doing all of the above and you’re still unable to achieve tangible results, then you could be stood scratching your head. What’s the missing ingredient?

Maybe your ad just isn’t eye-catching. Facebook is an incredibly visual platform, and your target audience will want to click on something that interests them. If your image is just a standard stock image, then maybe that’s where you’re going wrong. It’s not just the copy that matters – the creative plays a big part in attracting those wandering eyes. 

Unsure of Where You’re Going Wrong? Our Social Media Marketing Experts Can Help!

If you’re struggling with your online advertisements and want to make a lasting impact, contact our experienced social media team today. We can help you achieve your desired results and attract your audience!

Get in touch with us today to find out more about our social media services!

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