So, you wanna run a social campaign? Great stuff! In fact, as a content agency, we fully support that decision. However, have you fully thought through the intricate details? Now, I’m not talking about Facebook Pixels here (although I’m sure we’ll talk about that later), but about your website.
If your main goal is sales or leads, then you need to make sure that your website is fully optimised. What does that mean, exactly? Continue reading and you’ll find out.
Before throwing yourself into an elaborate campaign, we need to make sure that your website is fully optimised. If you’re looking to boost sales, are your products placed strategically on the site? If you’re wanting to increase leads, then is your company’s phone number obviously placed on the page?
Many a campaign has been thrown when the landing page of a website hasn’t been optimised, and it can take time and effort to get things back on track. This is why we always advise checking your website before planning a campaign, as it can be your downfall.
Your social media content
Did you know that your social media presence affects your website and your SEO? I know, shocking! That’s why you need to make sure you put your best foot forward, and we don’t just mean wearing some snazzy socks. You need to be posting content that attracts your audience and entices them to click through to your website.
But, the work doesn’t stop there! Your website will have an average bounce rate which can be affected by not only your social media content but by the content on your website. This is usually around 26% to 70%. This can be changed by how easy your site is to understand, navigate and how obvious your call-to-actions are.
You’re not tracking your sales or progress
Okay, so this part is probably the most important step. Tracking your campaign progress can tell you everything, especially what’s working and what isn’t. This is where the Facebook Pixel comes in. This is a small piece of code that you place on your website which can track the traffic coming through your website. It allows you to see your sales funnel – where your customers are going and where they’re dropping off.
Within the Facebook Pixel, you can add different events that track more specific actions. If you’re wanting to attract new clients, you’re probably going to want the ‘lead’ event, or if you wanted to push sales then you’ll want to set up the ‘purchase’ event. Facebook has loads of information on the pixel which makes implementation easy!
You’re not willing to reevaluate your campaign strategy
It’s easy to get stuck in a rut, especially if you’re new to the social media game. But it’s important to note that if something isn’t working, then it’s not working for a reason. You need to go through your strategy and amend where necessary.
For example, if your objective is more sales through your website, then you need to go through your sales funnel and see where people are dropping off your site. Are they adding to cart? Are they clicking on products? You can view all this through the Facebook Pixel, which makes it much easier to assess the issue.
Need Advice From a Content Agency in Manchester?
Planning on running a new campaign? Not sure where to start? Well, you’ve come to the right place! At Tunafish Media, we specialise in social media marketing and can take your campaign to new heights.
If you want real, measurable results then contact our content agency team today by calling 0161 237 9680 for more information on our marketing services!